Luke Szyrmer is the bestselling author of Launch Tomorrow and an
innovation consultant. He helps companies speed up and improve new
product development. Luke got into innovation by successfully
validating a number of not-so-great startup ideas using landing
pages and paid advertising. As he validated that there was unmet
demand for a book on this topic, he wrote it. Luke helps primarily
with the early or seed stage, by connecting product and marketing
together with clear messaging around the product. Often, customers
succeed when they quickly identify and discard a bad idea. Also,
his readers and customers have gone on to achieve 9 figure exits
using the techniques in his work.
